These Latinx-Owned Vegan Skin-Care Brands Did Not Come to Play

Just four years after Ecuadorian-American esthetician and entrepreneur Leah Guerrero started Brujita Skincare, the Los Angeles-based holistic skincare line is already a big hit. Using sustainable, raw, organic and unrefined ingredients from Mexico City and the U.S., Brujita Skincare carries several vegan products, including facial masks ($44), hydrosols ($30), scrubs ($30), serums ($25) and, my absolute fave, the Vegan Crema Moisturizer ($20).

Dominican Republic-born and Massachusetts-based beauty entrepreneur Rafaela Gonzalez launched pro-melanin skincare brand Gloryscent Beauty to help women of color achieve their glowing skin goals and protect it from aggressors like UV rays and pollution. The small-batch, vegan and cruelty-free skincare brand includes treats like its Enzyme Cleansing Gel ($56), the Urbana Elixir ($54) and the Manketti Oil Serum ($62).

Tata Harper is a luxe health-conscious beauty and skincare brand with legions of fans around the globe. The Vermont-based company founded by colombiana Tata Harper carries multiple vegan products, including its famous Boosted Contouring Eye Balm ($215).

Amomati Medicinals, Nahuatl for "no mind" — a meditative state of consciousness — is a plant-based wellness brand rooted in ancestral Mexican and Chinese medicine for inner and outer healing. Big hits include the Divine Love Face Mist ($12), Longevity Potion Face Serum ($25), Coffee Bean Eye Serum ($18) and the Flower Ritual Face Toner ($12).

Kleurë Cosmetics is an emerging Puerto Rican-made vegan cosmetics and skincare brand. The affordable organic line includes a facial cleanser ($16), tonic ($15), anti-aging cream ($22), eye serum ($12), sunblock ($22) and more.

Launched in 2018 by New York City-based Afro-Dominican-American Farah Pink, Pinkness is a small clean beauty brand. Its Forever Flawless Beauty Oil ($30) has been described as "magic in a bottle," while its Feeling Bright Face Mist ($20) provides the midday refresh we all need, especially in the winter!

Rahua is a vegan hair and skincare brand known for its nourishing plant-based products rich in rahua oil, harvested by the Quechua-Shuar tribe along the Amazon rainforest. Founders, Ecuador-born Fabian Lliguin and wife Anna Ayers work with more than 500 tribes to create this vegan cosmetics that have a cult following, like the Rahua Enchanted Island Lotion Mist ($38), the Rahua Body Oil ($57) and the Rahua Shower Gel ($30).

Emvi Beauty is a Chicago-based, Mexican-American-owned independent skincare brand specializing in cruelty-free, plant-based, natural goodies for the body. Customers rave about the Charcoal Face Mask ($18) and Horchata Organic Lip Masks ($5).

Bubbly Moon Naturals is a handcrafted Afro-Puerto Rican-owned herbal skincare company based out of New York. Founded in 2014, their hydrating small-batch formulas for the face, body, tattoos, and home are all cruelty-free and vegan. Its Hemp & Clay Soap ($18) illuminates and cleanses the skin, while its Hydro Soap ($18) soothes irritated and dry peeling skin.

Los Angeles-based skincare brand Yaocihuatl, Nahuatl for "warrior woman," Organic uses natural vegan and dye-free ingredients that keep skin healthy and doesn't harm the environment. The handmade products — including its Advanced Anti-Aging Face & Neck Night Cream ($48), Advanced Daytime Moisturizer ($48), Advanced Eye Cream Repair ($45) and Advanced Facial Repair Serum ($50) — are produced with the help of Latin American artisans across Central America, Mexico and Peru.